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POWERFUL
PR—Working with the Media
Much
of what you see in newspapers and on radio & television today is the result
of someone's polished public relations skills.
You can learn these same insider techniques! This workshop is a must for
those who wants to learn how to enhance their image, reach target audiences, and
increase revenues.
Through
this seminar, attendees will learn how to get free media coverage, tips for
surviving a news interview, how to establish yourself as an “expert”, unique
techniques to maximize your media coverage and an opportunity to practice these
new skills. Topics include:
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What is Newsworthy?
What Do Editors Want?
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Insider Techniques to Get FREE Media Coverage
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Lifesaving Tips for Media Interviews
·
How to Use News Releases to Generated a Story not
just a small announcement
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Tele-Media Approach to Getting Media Coverage
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Radio and Television Talk Show Appearances
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How to Handle Question and Answer Segments
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Video Taping and Feedback to Improve Skills
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12-Month Media Relations Plan
Patrick
Donadio's audio program, Powerful
PR—Getting FREE Media, will also be available to attendees at a special
group discount.
Program Goal:
To
increase your knowledge of the media, teach you how to effectively work with the
media and help you enhance your image when on or in the media.
Program Objectives:
1.
Learn techniques that will increase your media coverage, enhance your
image, increase customers and revenues, and establish you as an expert.
2.
Learn techniques and skills to make you feel more comfortable working
with the media.
3.
Develop a written "Success Plan" to help you actively practice
and implement these newly learned skills in order to get results.
Time Needed:
Two
full-days—or choose topic components outlined above for a keynote or 3-6 hour
seminar. Also available in personal
coaching format. Call for details
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